Westfield Welcomes Collective Beauty: A Personalized Salon and Spa Experience

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October 2019

Are you looking for a personalized salon experience that offers all of your favorite beautifying treatments under one roof and at affordable rates? Look no further and book your next hair appointment, facial, massage or aesthetic treatment at Collective Beauty Salon & Spa—conveniently located in downtown Westfield on Main Street.

Westfield Welcomes Collective Beauty

The owners of Collective Beauty Salon & Spa, Sheri Ikerd and Madelyn Heffelmire, opened their exquisite salon/spa just last month and are already earning the reputation for being the premier salon and spa in the area. Collective Beauty redefines the salon/spa experience and offers its clients a first-class line of professional and specialized services.

The Collective Beauty Difference

This mother-daughter duo has developed a unique business model offering its 20-plus employees flex scheduling, which makes it possible for the salon/spa to be open seven days a week, unlike many of its competitors.

Collective Beauty’s professionally trained and certified stylists and aestheticians use only the highest quality and most trusted products in the industry, such as Redken, Pureology, Jan Marini, Xeomin and Versa Plus products.

Ikerd, a Hamilton County native and Fishers resident, is a nurse practitioner with 30 years of experience. She understands the importance of providing a welcoming and comfortable environment as well as building a trusting relationship with one’s aesthetician.

Ikerd shared, “I was a registered nurse in critical care for 20 years and went back to college as a single mom with two teenage daughters to earn my master’s degree. I am a nurse practitioner and practice at Riverview Hospital part time. I am certified and licensed for [Botox and filler] injections and have a medical director who is over our company.”

Collective Beauty is one of only a few locations in the area that offers the types of injections that they do.

“We’ve had great results, and our clients are very excited about the products that we’re using,” Ikerd said. “The product that we use is softer and more malleable, so once it’s placed, you can adjust it to make sure that it’s the look that you’re wanting. I’ve used it and noticed it’s just a subtle change and not a drastic look but one that accentuates a more youthful and refreshed appearance. I like Versa Plus because it has a numbing medication included in it, so the only uncomfortable part is the needle poke itself, and that’s it.”

The stylists and aestheticians at Collective Beauty work on a level system, based on their experience, specialties and demand of time, to determine their pricing.

A Truly One-Stop Salon/Spa for Everyone

With the opening of Collective Beauty, one doesn’t have to juggle scheduling hair appointments, facials, massages, waxing and other rejuvenating treatments between different locations all over town.

“We thought, wouldn’t it be nice if we could go to one place for all of these services that’s local?” Ikerd said. “It [Collective Beauty] started out as this little idea, and now it’s turning into this amazing business that we’re really excited about.”

Heffelmire, who handles the marketing and business development, shared her thoughts on what differentiates Collective Beauty from other salons and spas.

“One thing that I think sets us apart, besides being commission instead of booth rent, is we’re not a salon/spa where we have 16 chairs in a line with 18 treatment rooms,” Heffelmire said. “We have four treatment rooms and four hair stations. We are not cramped and full of stations. When you come in, you are that stylist’s or aesthetician’s only focus. This environment creates a much more personal experience, in addition to the staff who play a big role in that. We each have our own unique personalities and specialties, and we truly have something here for any demographic and age group. We want everybody who comes to our salon/spa to feel like it’s a personal experience and that they are special.”

As they continue to hire on additional stylists and aestheticians, Ikerd stressed the importance of hiring the “right” people to ensure they are compatible with Ikerd and Heffelmire’s standards of quality and customer satisfaction.

“We put everybody through three grueling interviews prior to hiring anyone,” Ikerd admitted. “We want to make sure we all get along and that they are genuinely high-quality people who lift others up and make others feel good so that our clients want to come in and can’t wait to come back for the kind of experience that we offer.”

A Place to Let Your Hair Down

A true labor of love, Ikerd transformed her 100-year building that was once a home into the elegant and inviting salon/spa that it is today. With its classy yet comfortable decor, the salon/spa is spacious and beautifully appointed without being pretentious. It simply exudes relaxation the moment you step in the door.

“We wanted the environment to be welcoming and comfortable, and we’ve chosen furnishings and accessories that we like and find unique things,” Ikerd said. “It’s all come together so nicely.

The treatment rooms upstairs are equally as impressive and allow the client to take a hard pause in his/her day to enjoy a hot stone therapeutic massage or injections in a quiet and welcoming place of respite rather than a “clinical” environment.

Westfield Welcomes Collective Beauty

“We wanted all of these services under one roof and built this salon for busy working people in mind,” Heffelmire expressed. “You can come in one day and get any service that you need/want done in one chunk of time before having to come back in four to six weeks.”

Collective Beauty—The Boutique

While clients are enjoying any of the luxurious treatments and services provided by Collective Beauty, they can also shop the salon’s variety of industry products as well as local products made by local artisans.

“We carry the perfume line, AMBRE,” Heffelmire said. “It is a popular line because its unique formulas wear differently on each and every person who wears it. We’re having a lot of fun selling this line.”

Ikerd explained that the salon is collaborating with local artists and will be featuring these artists’ handmade jewelry.

“It’s another way for us to give back to the community, and I think the jewelry will add to the boutique setting, and you’ll have to come here [Collective Beauty] for these particular lines,” Ikerd said. “I’m speaking with four different artists in the area, and we think we will have some great [gift] items—something different—for the holidays.”

Grand Opening and Holiday Specials

Take advantage of the incredible offers going on now at Collective Beauty in honor of its grand opening and the upcoming holiday season.

First-time clients will receive 20% off any services. Additionally, clients will receive a free service upgrade on their next visit. Refer a friend and enjoy $20 off your next services for the both of you!

Ikerd mentioned that they will be offering different deals through their distributors now through the holidays and special discounts on a variety of products.

Westfield Welcomes Collective Beauty

Schedule your appointment today by visiting the website at collectivebeautysalonspa.com, through Facebook at Collective Beauty Salon and Spa or by phone at (317) 399-7872.

The Collective Beauty Menu

Be sure to book your appointment today for any of Collective Beauty’s services.


  • Enjoy an express facial consisting of cleansing, mask and finishing off with moisturizer and SPF.
  • Soothing hydrating facial with micro mask, relaxation massage—for all skin types, great introductory facial
  • Luminating brightening facial with luminate mask, relaxation massage—for all skin types, great for hyperpigmentation
  • Toning and firming facial with C-Esta mask, relaxation massage—for all skin types, great for antiaging and rejuvenation, lifting, toning and firming
  • Retinol facial with retinol mask, relaxation massage—for all skin types, great for antiaging, acne and sun damage
  • Luxury facial—pamper yourself with any specialty facial, added aroma therapy, mask, extractions, additional relaxation massage time and eye treatment
  • Relaxation back facial—an effective exfoliation and skin resurfacing treatment designed to address acne, dry skin and various other back conditions. Enjoy a relaxation massage followed by cleansing and extracting, our favorite enzyme mask and a hydrating moisturizer.
  • Antiaging peel—Collective Beauty offers a selection of peels as a progressive approach to address concerns such as acne, fine lines, pigmentation and texture
  • Hand rejuvenation treatment—luminate and revitalize hands by targeting the visible signs of aging and sun damage

Additional Skin Care Services

Collective Beauty offers specialized services such as dermaplaning, microderm, skin consultation, rejuvenating eye treatment, lip treatment, additional relaxation massage, back treatment, aroma therapy, hand/foot treatment, hot or cold stone massage, peppermint scalp treatment and henna art.

Hair Services

Collective Beauty uses Redken and Pureology products. It offers a variety of haircut, style, women and men’s color, extension, beard trimming, conditioning and other specialized services and treatments.

At Collective Beauty Salon and Spa, the stylists and estheticians work on a level system. Their experience, specialties and demand of time determines their level and pricing. All of the services listed here are listed at the starting prices. (Additional fees may apply at the discretion of the service provider based on the length/texture/condition of hair. Your service provider will disclose this information upon consultation before your service begins.)

Waxing Services

Collective Beauty uses Starpil Waxing Products and offers both facial and body treatments.

Eyelash Services

Collective Beauty offers classic, volume and hybrid extensions. It also offers brow and lash tinting services.

Massage Services

Collective Beauty offers relaxation massage and specialty massage, including deep tissue massage and prenatal massage.


Add on hot or cold stone, aromatherapy or biofreeze.

Check Out These Rave Reviews!

I stopped in to see the new Collective Beauty Spa and WOW! Professional, clean and such a beautiful place! I had a facial by Katie, and she was super easy to talk to, knowledgeable and kind. She explained the products and how they worked! Super informative! Next, I had Botox done by Sheri. She was gentle, sweet and made me feel very comfortable! Such a great one-stop shop in Westfield! Thank you both for such an enjoyable day! I’ll definitely be back! —Amy S.

It’s a must to stop into this beautiful space to receive a facial from Alicia Berridge! I’ve been going to Alicia for the last year for facials and peels, and the results have been amazing! Not only will your skin glow, but you’ll leave feeling relaxed and cared for!

I’ve also been with Alicia for over 25 years as she’s cared for my hair! She’s a great stylist and a true kind friend! —Liana S.

Collective Beauty coupon