Siro’s Celebrates in style

November 2016

Writer/Janelle Morrison

Siro’s Chic Boutique is celebrating three years of bringing its upscale women’s couture fashion to the local area. Siro Derrer-Brooks is an award-winning wardrobe designer and owner of the boutique that is located in the heart of downtown Zionsville, on the historic Main Street.
Derrer-Brooks was a personal shopper and stylist for Jacobson’s and Nordstrom’s department stores for several years prior to opening her own boutique. She won multiple awards over the years for her work as a personal stylist and for her hard work ethic.

Originally from Finland, Derrer-Brooks inherited her impeccable fashion sense from her mother, who wore designer couture, such as Chanel and other popular European designers.

Her family moved to the U.S., where Derrer-Brooks married and had three sons. She began her career as a personal stylist and shopper at Jacobson’s when her boys were in college.

“My favorite store was Jacobson’s,” she said. “They interviewed me and hired me on the spot. They wanted to put me in the designer department but I told them that I didn’t know anything about selling designer clothing. I bought it, and my mother wore it while I was growing up, but that was the extent of my knowledge. They put me downstairs in accessories. I was there only a couple of months before they moved me upstairs to women’s petites.”

Siro Derrer-Brooks, owner of Siro’s Boutique

On her own initiative, she began her own personal shopper service for her customers. She quickly rose to one of the store’s top sales associates and eventually earned every award possible at Jacobson’s. The store closed in 2002. Nordstrom’s contacted her immediately and hired her shortly after.

During these years, Derrer-Brooks would become the top woman sales associate while growing her personal shopping cliental, and would overcome the sudden passing of her first husband, Gary. She poured herself into her career and became a full-time personal stylist, earning the coveted “Customer Service” award, the highest award in the Nordstrom organization, several times throughout her career.

The president of Nordstrom, Bruce Nordstrom, personally granted her permission to make customer appointments in their store in Chicago and later in Cincinnati, allowing her to grow her cliental and their sales figures.

Derrer-Brooks married her current husband, Richard, and decided that it was time for her to realize her life-long dream of owning her own couture boutique.

“I love to sell women’s couture clothing and Zionsville is the ideal place for my boutique,” she expressed. “I have always had a passion for clothes. In fact, I made my first dress when I was five years old and won a competition with it. I opened Siro’s Chic Boutique at our temporary location on Cedar Street, while waiting for the major remodeling to be completed at our current location on Main Street. Zionsville is so beautiful and many of my clients from Nordstrom’s live in or around the area so it was natural to make it the new home of Siro’s Chic Boutique. I learned after retiring from Nordstrom’s that my pictures are still hanging there and they even created a personal shopper program that was modeled after my success. I am very happy to be celebrating three years of owning my own boutique and to be a part of such a unique and wonderful town. I love working with our customers and providing affordable,
wearable, and unique lines for them. Whether it is work apparel, every day or special occasion, we have lines that can accommodate their needs. I love to wardrobe our customers and accessorize them, completing their entire outfit.”

Siro’s Chic Boutique caters to women in their late 20s to mid-50s and offers an incredible selection of apparel ranging from petite to plus sizes. Its portfolio of designers includes Frank Lyman, who is renowned for his philosophy that women’s clothing should represent a confident woman who is a little bit rebellious and wants to be unique, but is charming and audacious at the same time. His evening apparel is simply stunning and offers flattering styles for all women. Another featured designer is Scapa by Lauren Perre. Siro’s is the only boutique in the Midwest to carry this gorgeous line. It is wildly popular on the east and west coasts. A popular and affordable designer is Leo and Sage, a modern collection of youthful and every day apparel.

Other designers such as Tara Vao, Joan Vass, and so many more are available at Siro’s Chic Boutique. Private appointments with Derrer-Brooks are also available upon request.

For more information and boutique hours visit, www.sirosboutique.com.