Lights, Action, Camera
By Neil Lucas
One day last month, the Witham Health Services at Anson medical facility was turned into a Hollywood studio. Local physicians and residents took part in shooting a commercial designed to highlight what Witham Health Services meant to them.
Having a quality, award-winning health-care facility in our back yard clearly means a lot. Witham Health Services at Anson is convenient to Whitestown and Zionsville and a short drive for residents in nearby Brownsburg, northwest Indianapolis and Carmel.
The new commercial, beginning to air this month on local Indy TV stations, features local people in a Brady Bunch-style tile opening. While residents do not have speaking parts, their stories can be found online at Witham.org.
Resident Lynn Kissel appears in the commercial in the same top center square that Florence Henderson (Mrs. Brady) occupied. “I was hoping to get Marcia’s square,” Kissel joked. She said that the shoot was fun and that the people of Witham Anson were terrific during the shoot.
“Witham Is” is a new marketing campaign that includes everyday people who live or work in the community and who utilize the Anson facility to meet their health-care needs. Whether it is the mom who is happy to have her No. 1-rated pediatrician and a fully staffed emergency room within five minutes of her home or the resident who is glad to have her specialist nearby, Witham Health Services at Anson means different things to different people.
While most local residents know of the 24-hour ER at the facility, Witham was finding that some did not know about the comprehensive team of primary care and specialty physicians and services offered. The marketing campaign sheds light on all of the quality services offered in that community.
Testimonials and reviews from satisfied patients are powerful endorsements, and Witham felt it was important to focus their marketing concepts on their patients, their needs and their positive experiences.