Fashion Blogger is Home in Zionsville
Writer / Rebecca Wood
Seersucker and Saddles, Chappo’s blog, receives over 150,000 page views a month and attracts a large national following. Southern Living magazine calls Chappo a “Blogger to Watch.” In 2016, Indianapolis Monthly magazine named her site “Best Style Blog.”
Readers flock to Chappo’s blog for the fashion, but also for her warm, conversational tone. Chappo writes like she’s gabbing with a girlfriend. Followers feel a connection that transcends the computer screen.
Chappo’s real-life persona mirrors the image she portrays upon her blog. She is affable and witty. Most importantly, she is passionate about the things she loves: her blog, her family, and her new hometown in Zionsville.
Photographer and friend Megan Gilbert says, “Beth has such a fun and quirky personality that shows in her style. She is so down-to-earth and relatable. If you aren’t able to know her personally, her blog is the perfect place to meet the real Beth!”
Five years ago, Chappo started the blog as a hobby. It was a creative outlet for a girl who always loved fashion. As her blog grew in popularity, Chappo left her pharmaceutical sales position to work full-time on the blog and her personal styling business.
In blog posts, Chappo features her self-proclaimed “glamorous, feminine, tomboy” look. She mixes designer wardrobe items with affordable pieces. Chappo recommends investing in quality key pieces that are versatile and intermixing with less expensive finds. National clothing stores are showcased on her blog, but she also promotes local boutiques.
In photos, Chappo proudly shows off her new hometown. Locations around Zionsville, Carmel and Indianapolis provide a dominant backdrop.
The name Seersucker and Saddles is a nod to her roots and former residence. A year ago, Chappo moved to Zionsville from Lexington, Kentucky. She was raised in Jupiter, Florida.
“Seersucker reminds me of a nautical and beach club,” Chappo says. “Saddles remind me of Lexington and its horse farms.” Chappo landed in Zionsville when she married her husband John Chappo, a physician at Hendricks Regional Health. She shares with readers her journey with her husband and other past experiences.
Chappo reveals her highs and the lows in blog posts. The last several years have been difficult, Chappo admits. In 2013, Chappo went through a divorce. Two years later, Chappo’s ex-husband died unexpectedly.
She refers to that day as “hands-down the hardest part of my life.” Chappo felt compelled to divulge these events to her readers.
“I didn’t want people to look at the pictures in my blog and believe it was all roses and rainbows,” Chappo admits. “The blog was therapeutic. I received such sympathy, empathy, and support from my readers.”
Husband John appreciates that his wife is able to share her journey with readers. “I actually quite enjoy when she’s personal on her blog. People want to see her real life, and I respect that,” John asserts.
Chappo has two daughters Campell and Chase from her first marriage. The newfound family of four has settled into Zionsville. In the future, Chappo is hoping to expand her brood to a party of five.
Along with the blogging, Chappo styles clients and organizes closets. When asked about her readers, Chappo tears up with gratitude. “I’m a normal gal who has clearly gone through nonsense with a little sense of humor,” Chappo says. “I want people to know that I appreciate that they allow me to do what I love.”